The Werribee River Association (WRIVA) began its life in Werribee Township in 1981, with a view to protect and enhance the natural environment of the Werribee River. WRIVA understood that the whole of the river was important, and has acted strategically and practically, in an effort to gain support for the whole of the Werribee catchment. Based in Werribee, WRIVA works locally with Wyndham City Council, Melbourne Water, and Parks Victoria.
The Werribee River Association is a properly licensed and affiliated group with Waterkeeper Alliance, an international organisation for raising the status of the community's call for swimmable, drinkable, fishable water. The title Riverkeeper is a trademark of Waterkeeper Alliance.